Social media has embraced the digital marketing with its potential to reach a massive audience in less period. When you choose a right social media platform then, it will help you grow your digital marketing strategy for your business. Let’s discuss some key benefits of social media marketing:
1. Provides Precise Customer Insights
Social media can help you gather a huge amount of customer’s data. Billions of posts and likes on Facebook, millions of tweets on Twitter, and millions of photos and videos on Instagram every day generate a wealth of information about your potential audience. These data reveal who your potential customers are, their interests, what they think about your brand’s products, and services. By engaging actively with your potential customers on daily basis and social listening can tailor your digital marketing strategies. You can gather relevant customer data and tailor them accordingly as per your business needs. All these information let you gauge your customer’s emotions and their opinion about your brand and help you run reports in real-time. Direct communication with your audience and customer is always the best way to know their sentiments and needs and social media is all about knowing and communicating with your audiences in the best possible way ever.
2. Enhanced Brand Awareness and Loyalty
Your (business) presence on social media makes it easier for your customers to find you and connect with you. This helps in customer retention and building customer loyalty. This complementary tool lets you segment your content syndication based on customer’s interests and helps you to identify which type of content generates most impressions. Nurturing your audience with relevant and educating information builds loyalty.
3. Cost-effective
One of the major advantages of social media ads is its cost-effectiveness. Since signing up and profile creation is free for almost all social platforms, so you can promote your business and share your content in an inexpensive way. Even the paid promotions are relatively low cost compared to other marketing channels. If done in a right way, social media ads can give you higher returns at low cost.
4. Targeted Ads
Ads can be targeted precisely to reach the right audience. Based on the data available, you can segment your audience and can tailor the ads according to their behaviour, habits, location, etc. For example, an ad campaign on LinkedIn can be targeted based on location, job title, gender and age. A Facebook ad can be targeted based on demographics, interests, age, and connections.
5. Enhanced Customer Satisfaction
Social media fundamentally is an online networking and communicating platform. You can communicate directly with your audience and customers on these platforms and connect with them in a more personalized way. Acknowledging a customer for their post or comment on your pages with a personalized response creates more bonding than sending out an automated message. Communicating via social media relays your attentiveness to visitor’s needs and make them feel important which ultimately leads to better customer satisfaction or rich customer experience.
6. Increased Inbound Traffic
Social media expands the horizons of your business and brings in more traffic than your usual customers. It introduces your business to a variety of people with different backgrounds and varying behaviour. Different people come with different requirements. Syndicating your content on different platforms let your audiences search you organically and reach your business.
7. Aids Higher Search Engine Rankings
Your high-quality content such as blogs, infographics, case studies etc. posted on social media will be liked and shared by your audience. This will build your own social media community where your audience will talk about your business in the form of compliments and comments. More awareness brings more popularity. This provides industry influencers with an opportunity to write about your business or services and generates backlinks to your site, which aids to rank your website high on search engine result pages.
8. Increased Conversion Rates
Social media offers regular interaction and well-timed customer service which results in increased sales and customer retention. The world-class companies have rated social media as the most effective way to identify new business opportunities and key decision makers. When a brand is online interacting regularly with customers, it builds trust and credibility among the audience. According to a report by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours a week.
9. Stay Ahead in the Ocean of Competition
Social media monitoring will give you key insights about your competitors and thus will help you to tailor your business strategies to stay ahead of your competitors.
10. Enrich Your Relationships
Social media is all about networking and building relationships. This two-way channel presents an opportunity to enrich relationships with your valued and potential customers which something traditional advertising does not yield.