Personalized Marketing with Email List Segmentation An email list is not effective without proper segmentation. Let’s first know what an email list segmentation is all about.
Email List Segmentation
ItPersonalized Marketing with Email List Segmentation ’s the process of classifying your subscribers into smaller groups based on some specified criteria. It helps you to send more personalized and relevant emails as per their areas of interest and your offers and promotion. Segmenting your email list boost up your click rates, increases your email open rates, and decrease your unsubscribe rates. Marketers today use segmentation to improve their email campaigns.Personalized Marketing with Email List Segmentation There are many ways to segment your email list. Here are some ways to start up:
- New Subscribers – Include those whom you want to send a welcome email or welcome series.
- Interests – Subscribers who have a specific interest in your specific products.You can offer those subscribers as per their interest.
- Preferences – This includes subscribers who want to know about your blog posts and sales notifications.
- Location – If organizing any local event then this list can help you to notify the subscribers who are living near to that particular area
- Open Rate – Include those subscribers whom you want to reward with a special offer just for them for engagement.
- Lead Magnet – Sending targeted emails based on your lead magnet topic that your subscribers have opted in for.
- Shopping Cart Abandonment – Those who put something on their card and haven’t checked out yet.
- Inactivity – Those who haven’t engaged for a while.
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