Autoresponder
How to Automate Email Marketing With Autoresponders It is a sequence of emails that automatically sent to a segment of your email list. The content of autoresponder series is created in advance, and then with the help of an email marketing service software, it’s set up to send at an appropriate time.How to Automate Email Marketing With Autoresponders The two important reasons to use email autoresponder for a marketing firm are: Firstly, they nurture your leads by providing quality and valuable information and insights with the aim of teaching them how to use an automated onboarding process to make better decisions. Secondly, they turn your prospects into your customers by helping them to build like and trust. So here are the four basic steps of how to create an effective autoresponder series.
Creating an Effective Email Autoresponder Series
1. Choosing a Goal For Your Autoresponder
Here is the list of goals for your autoresponder series before you create it:
- Use it as a lead magnet or a mini free course to attract new subscribers to your email list. This is done in the form of a “mini-course” or a free “challenge” that promises to deliver a series
- containing valuable information over the course of several weeks or days.
- Use it to send “welcome sequence” to your new subscribers.
- Use it to make sales on autopilot that may contain a series of educational videos, sales video and follow-ups to sell your products and information.
- Use can set up an autoresponder series to promote cross-sells and upsells to get repeat customers.
2. Map Out Your Entire Sequence
Figure out how long you want your sequence to be like how many days or how many emails. There is no such rule of how many emails you need to have in your email sequence. It should be long enough to help you achieve your goals. The length should be determined by segments, subscriber’s preferences etc. Now you need to figure out how far apart each of your mail will get sent. Once in every two days for educational emails and three to four per day if you are running a huge sale. It depends on the goals. Keep a balance between your “value” emails and “offer” or sales emails. The number of emails you and doesn’t, matter if the value of your emails is more than sales emails. Use 80/20 rule. i.e., 80% of your emails should give value, and 20% of them should give sales. Next is outlining your sequence. Describe the topics each of your email will cover, and the call-to-action for each of your emails.
3. Write an Autoresponder Series that Converts
- Write great subject lines as it’s highly relevant to the user and entices curiosity about the email content.
- Use personalization to make your emails more relevant and valuable to your subscribers.
- Focus on your readers as you have to write for them so that your email can fulfil what they need. Don’t write only about your products. Include how can you solve your subscriber’s issue, any paint point or struggle for your subscribers etc.
4. Monitor and Improve
You should always monitor the performance of your emails to identify the areas of improvement. Pay attention to the following:
- Open Rates
- Click Through Rates
- Unsubscribe Rates
- That all. Hope this guide has helped you understand about email marketing.
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