Traditional marketing is the conventional modes of marketing that are being used since the beginning of advertisements and marketing. It includes:
- Newspaper
- Television
- Radio
- Flyers and Billboards
- Telephone
- Ads in Magazines
Whereas Digital Marketing platforms include:
- Social media platforms like Facebook, Twitter, Instagram
- Business networking site like LinkedIn
- Blogs
- Promotional ads via emails
- Paid pop-ups
- Advertising sites like YouTube
Digital marketing is more advanced and versatile than traditional marketing. Let’s look into the advantages of digital marketing over traditional marketing:
1. Reduced Cost
All traditional modes of advertising like newspaper, TV, banners, Radio etc. cost a lot While most of the digital marketing platforms are free and rest are cheap. You can promote your marketing content and ideas for free to gain traffic and visibility.
2. Real-Time Result
You have to wait for few weeks or months to get the results driven by traditional marketing while online marketing will give you instant results. You can see the result of your marketing efforts in real time with a click or touch of a button:
- Number of Visitors
- Conversion Rates
- Bounce Rates
- Peak Trading Times
- Number of Subscribers
3. Brand Development
For example, if you want to promote your brand with the help of newspaper then, you will get a column for advertising about your brand, but the whole matter is different with digital marketing. Here you get your whole website and different channels to promote your brand and your brand’s visibility. Digital marketing wins the race when it’s about your brand’s development. You can have a whole website instead of a column in a magazine or a newspaper. You can have your blog to show your efforts and products, and you can have your social accounts to promote your products and services. You can create a consistent image of your brand with the help of digital marketing. It always helps in branding your business.
4. Higher Exposure
With traditional marketing, you cannot reach to the majority of the population. Any means of traditional marketing whether its magazine, a newspaper or radio, is limited to a certain locality while digital marketing is for wider reach. You can target the entire world even to show your marketing efforts and content. Moreover, you can target your audience to a specific demographics such as age, location, gender etc. to make your marketing campaign more effective.
5. Real-Time Engagement
Traditional marketing methods don’t allow real-time communication with your customers or audiences while with digital marketing you can interact with your customers and audiences through social media. You can encourage your prospects to visit your website, share your content, take action on your website, read about your products and services, rate your products and services, buy them, and provide positive feedback to make your brand visible. Digital marketing allows you to engage your audience in real time. You can chat and discuss your brand with your audience in real time.
6. Good for All Business Types
Traditional marketing is not beneficial for small businesses as its very costly and need much investment for promotion. But with digital marketing, you don’t have to worry about the size of the company or staff. You can reach the maximum with your online presence and advertising.
7. Easy Analytics
With digital marketing, you can keep an eye on your marketing efforts and what is working for you through Google Analytics. You can measure your inbound traffic, bounce rate, profit, conversion rate, your audience behaviour and every sort of data reports that you need to know in real time. But that’s not the case with traditional marketing. It is not meant for anywhere and anytime. You cannot check what is working for you and what’s not.
8. Infinite Potential
A business today can reach wider, share their ideas and content through social media instantly, make their brand visible, and increase their ROI with the invent of digital marketing but with traditional marketing, it was tough to reach and make a brand visible.
