Latest Trends in SEO

To win the battle of SEO, you have to stay ahead of your opponent. SEO is a dynamic aspect of marketing which evolves continuously. To accomplish competitive dominance, you have to be aware of how SEO industry is changing and adjust your content and strategy according...

Link Building Strategies

Link building is the process of getting external links from other related websites to a page on your website. Link building is an art. Receiving high-quality links to your website is a difficult and time-consuming process. Link from an authoritative and trusted site...

Search Engine Optimization Process

1. Website Audit A Website Audit is a complete analysis or in-depth examination of your website that covers factors like page errors, indexed pages and site speed which can determine your site’s visibility in search engines. A website audit can give you a complete...

Benefits of Search Engine Optimization

1. Cost Effectiveness SEO is more cost-effective than paid advertisements. Organic traffic is free, and once you rank higher on search engines, you do not have to pay for any clicks from search engines. 2. Increase in Traffic Since SEO focuses on relevant content,...

Google Major Algorithm Updates

If a website is engaged in suspicious methods to deceive search engines for a higher ranking, your site will be banned. Google sets its foot firm on the sites which manipulate the rankings. Google penalizes those sites and removes them from SERPs, and this process is...

How Do Search Engines Work?

The process of searching involves four stages: CrawlingIndexingAlgorithmsRanking 1. Crawling Search to answer a query starts with “crawling” into different websites for relevant information. The search engine scans the site to acquire data such as – the page title,...