You might have the question now how to be found on digital channels? How to attract your target customers? And How to engage and convert them? Here is the description of the digital marketing process in just four simple steps that will answer your questions. A digital marketing process can be defined and structured in four simple stages: Define, Create, Attract and Convert.
Define
As a digital marketer, you need to define various factors at this stage. Following is the process. This is a very crucial stage of the digital marketing process. The more clarity you have at this stage, the better you can execute it. The phases involved are Questionnaire and Requirement Analysis, Buyer Persona preparation, Core messaging document preparation, Idea generation & preparing Marketing Mix.
Create
After you got all the requirements and information required in your marketing process, its now essential to create elements required further in the digital marketing process. This stage includes creating various elements that are required in your digital marketing process.
Website Creation, Social Media Accounts, Videos, Presentations and PDFs, Email Newsletters, Online Advertisements, Landing Pages
Attract
After deciding your target audiences and your marketing mix, you now have to find ways to attract your customers. Start planning campaigns, make your presence consistent and realistic. A consistent presence across all platforms will ensure that you are on the right track in meeting your marketing goals and success that you set in your DEFINE phase.
1. Public messages on Social Media Platforms
2. Post Blog Posts on Website
3. Share Blog Posts on Social Networks
4. Run Contest/Offers
6. Send Emails
7. Run Advertisements
8. Post Presentations and Videos
9. Submit in High Level Directories
10. Get New Connections/Followers/ Fans
11. Participate in Conversations
Convert
Setup Conversion Tracking
Conduct A/B Testing or Multivariate Testing
Landing Page Optimization
Lead Management