Core Web Vitals are a set of user-facing metrics blongs to speed, visual stability and responsiveness. These help site owners measure user experience on the web. Core Web Vitals have become a ranking factor from June 2021. The Search Console Web Vitals metrics are...
In this section, you will find the data and the reports from Google Search Console. Search Console is a free product that will let you monitor your website’s health in the Google search results. There are three reports in this section Queries, Landing Pages, and...
What is Audience Report in Google Analytics You will find nine reporting sections under Audience in your Google Analytics profile with the Overview and Users Flow exception. What is Audience Report in Google Analytics Each section includes graph and table chart...
How to Install Google Analytics Tracking Code u will see the following tracking code setup screen once you signed up: If you are using WordPress for managing your site then sim ple install Google Analytics for WordPress plugin and manually enter your UA code under...
1. Create Google analytics account through www.google.com/analytics. Either sign up for the existing account or ‘create an Account’ in the upper right section. You will see the below screen if you are already signed in. 2. Once you are signed up for a new account...
What are the Benefits of Google Analytics In website statistics tracking and analysis case, a visitor’s path through a web site can be built by comparing individual requests to the server and gathering requests that share a number of pieces of information. If a...
Google analytics is a free analysis and statistics tracking that reports and tracks website traffic. Google launched it in 2005 and Google Analytics is now the most widely used service on the Internet. It’s the most easily understandable and easily navigated service...
The Facebook Pixel is a section or piece of JavaScript Code that allows you to measure, optimize and build audiences for your Facebook ad campaigns. Measure – it can help you measure how your customers are moving between devices before they convert. Optimize...
Facebook Ads Account HistoryAccount Facebook Ads Account History Ad Manager can show you the history of the activities on your ad account. Facebook Ads Account History You can track any changes done in your ad account like who made changes to your ad account and when...
How to Export Facebook Ads Reports You can save your campaign data as .xls or .csv file if you click on Export. How to Export Facebook Ads Reports Whatever it may be, whether it’s to view reports for every ad campaign or more specific data — like ad delivery by age...
Search and Filters Search and Filters in Facebook Ads Search and Filters in Facebook Ads With Search and Filtering options, you can find what you need very quickly. You can search within any campaign, ad, or ad set. Filters help you find your campaigns, Ad sets, or...
What is Facebook Relevance Score It is a metric in ad reporting that provides an estimated value of how relevant your ad is to its target audience. When its high, it’s shown in other ads to your target audience. Steps to see Relevance Score: Go to Ads Manager.Select...
Dashboard What are Measurement and Insights in facebook Ads? What are Measurement and Insights in facebook Ads The default view in Ads Manager is the Manage Ads tab, which gives you a quick view of the performance of your campaigns broken out by your business...
What is Facebook Campaign Structure Facebook campaign structure can help you organize, optimize, and measure the performance of your ads. What is Facebook Campaign Structure? Each Facebook Ad is made up of three parts: a campaign, ad set, and ad. All of this combinely...
How to Create Facebook Ad Now it’s time to build your campaign. You will get the guide to the process of selecting the following: Campaign Enter a name for your campaign Audience You can select from the different targeting options like: Locations: Brief your audience...
Ad Objectives The Ads Create Tool can help you focus your Facebook marketing through the following objectives. Send people to your website – By this people are sent to a custom destination URL.Increase conversions on your website – By this, you...
The Facebook ad auction create value for the advertisers and the best consumer experience. The more relevant an ad will be to a person, the less it will cost advertisers to show them to that position. Let’s take an example of explaining the process. Ad Auction Process...
How to Create Facebook Page Here is a step by step guide to creating a Facebook Page: How to Create Facebook Page? Go to facebook.com. Click on the arrow in the top-right corner to create a Facebook page and then select Create Page.Click to choose a Page...
Planning Planning and Implementation for Facebook Ads While planning a campaign on Facebook, go for the below points: What are the business goals I’m trying to achieve? For example, your goal could be to raise brand awareness or change the perception of a...
Photo Ads What are the Facebook Ad Types Photo ads are very popular. They can encourage engagement from your audiences, especially on Instagram (a platform focused on visual inspiration). You can add multiple photos and see which is performing well. Video Ads Video...
What are the benifits of Facebook Ads It’s important to know how Facebook can bring your brand life and drive sales for you. Let’s first discuss the three pillars of Facebook marketing. Target Reach What are the benifits of Facebook can reach the right people at...
Timeline What are different terms used in facebook A timeline can be called a Facebook profile. But A Timeline is a space on a person’s profile where they can see their posts, posts from friends, and stories they’re tagged in — all organized by the date of...
Facebook Evolution Around 2 billion people use Facebook every month. 1 of every 5 minutes that people spend on mobile is on Facebook or Instagram. Facebook advertising makes it easy for you to find right people and get results. Facebook was launched in 2004, and its...
YouTube Marketing tips and tricks Share your YouTube videos on other social media channels to grow your reach.Engage with similar content uploaded by other users. Like and comment on them to let them stumble upon your videos and channel.Upload content regularly to add...
YouTube has the potential and the features to let businesses promote their advertising videos to the interest people. The benefit of using YouTube advertising is that you have only to pay if someone clicks and chooses to watch your video. This means that the people...
1. Build Up a Good Reputed YouTube Channel If you want organic traffic to your channel and videos, then it’s essential to have a good reputed YouTube channel. For that you need to: Complete your YouTube channel fully same as you do with your social accounts like...
How to Set Up a YouTube Channel Setting up a new channel on YouTube is a quick and simple process. Let’s get through it. 1. Sign In to YouTube Go to YouTube.com and click on the “sign in” on the top right corner of the page. Log in to YouTube using your Google Account...
Reach What are the Benefits of YouTube Marketing has a great potential of reaching the highest percentage of the total population. There are more than one billion unique visitors to YouTube each month, and more than 1000 million videos are watched on a daily basis...
What is the Importance of YouTube Marketing has become a critical marketing tool for any type and size of business because of its omnipresence. Ease of importing and uploading video content made it seamless to incorporate YouTube marketing into any kind of marketing...
Video marketing is the latest trend. The video is on the rise across the globe on all major social platforms. Video content is more engaging and informative than text.it is the second most search site next to Google and is the video social networking site. Over 1...
Autoresponder How to Automate Email Marketing With Autoresponders It is a sequence of emails that automatically sent to a segment of your email list. The content of autoresponder series is created in advance, and then with the help of an email marketing service...
How to Optimize Emails for Mobile Maximum people use mobile for their day to day works. They prefer to do almost everything from their smartphones.How to Optimize Emails for Mobile You cannot afford to ignore your mobile users so make sure your emails are...
How to Improve Your Email Open Rates You are all done with creating optin forms, email list and segmenting them. But all your efforts will go waste if your emails won’t get opened. Below are the factors which determine whether or not your emails get opened. Avoid Spam...
Personalized Marketing with Email List Segmentation An email list is not effective without proper segmentation. Let’s first know what an email list segmentation is all about. Email List Segmentation ItPersonalized Marketing with Email List Segmentation ’s the process...
How to grow Email List You cannot just wait for the people to sign-up from the optin form that you put on your website. You need to attract your audiences with compelling offers and promotions to build an email list that will work for you. In other words, you need a...
Sending emails to the people who don’t have interest in your business is just a waste. Your emails would be spam in this case. No email campaign should be built without getting any permission. Focus on first building an email list. DOn’t send emails to the people who...
What are the Benefits of Email Marketing Email remains the most effective way to generate leads and nurture them despite the rise of social media. Here are the benefits of email marketing that you should know. Increase Your Brand Awareness What are the Benefits of...
Finding a cost-effective way to promote a brand is among those tough obstacles that a small business has to face. Reaching to a wider audience is not an easy job, and that’s where email marketing comes in. An effective marketing is always a key to promote and...
Influencer Marketing Trends in 2022 has earned the undivided attention of marketers with its magnificence in delivering incredible results, from exceptional ROIs to exclusive audience engagement in 2016. Influencer recommendations have become the driving force for...
How to define an “influencer” for your brand marketing can be a wasted investment if you do not choose the right one. It is important to look beyond just unique visitors or twitter followers while you attempt to find an influencer to work with. Few key points to...
The increased popularity of influencer marketing is attributed to the desired results it is achieving. Customers rely more on family and friend’s recommendations than on direct advertisement of a brand. It is quite natural if we look at it from personal context. If a...
“True influence drives action, not just awareness” – Jay Baer The social media platforms are expanding and evolving unremittingly. The marketing industry has had to change and adapt the new landscape to continue to reach consumers. The growth of social media users is...
We are hearing the term “influencer” very often lately and it is making its way through the web of digital marketing rapidly. The real challenge is to define and find the right influencer for your brand. The image of an influencer depends on the brand or campaign....
There are some dedicated tools available to measure and analyze your social media presence/performance. To name a few: Simply MeasuredPanda 5Rival IQZestGoogle AnalyticsZuumSo TrenderQuintlyRefind Social Media Campaign Example Social Media Case Study: How KFC India...
Social Media Marketing Strategy It may sound complicated to build a clever strategy for social media marketing. But if you have a clear picture of your marketing purpose and commitment to follow a sensible approach, social media marketing is a simple process. Below...
Major Social Media Platforms Here are few social media giants to use to promote your business. Facebook Facebook is the major social media giant with more than 2 billion active users monthly. Not only people use it to connect with family and friends, but it also has...
Social media has embraced the digital marketing with its potential to reach a massive audience in less period. When you choose a right social media platform then, it will help you grow your digital marketing strategy for your business. Let’s discuss some key...
According to Daniel Nations, “Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.” Social media was initially originated as a personal tool with the intention of using it...
Display Campaign Optimization The goal of both search campaigns and display campaigns is to generate leads and sales, but display campaign management is a bit different from search campaign management in terms of click-through rate. You need to consider the following...
It’s essential to manage your ad campaigns with the goal of its optimization. It can be done through data that comes out after campaign launch. Let’s look into the ways to optimize your paid search campaigns. 1. Have Understanding of Channels and Campaigns It’s...
Display Campaign Setup Have you ever wanted to advertise on popular websites? Or want to promote your business with images and videos? Then you got the answer, you can do it with Google Display Network. The display network is a collection of more than a million...
Google Search Campaigns allow you to show your ads in the search listings of Google search.This is very useful because people prefer search engine to search for their queries and findings and 93% of online experiences begin with this. But plan before running your...
Step 1 Go to www.ads.google.com to set up your AdWords account. Crate it under your existing Gmail account or create a new account. Step 2 Set up your time zone and currency preferences. Step 3 Set up your billing information. You will get two payment options:...
AdWords Campaign Types AdWords campaign types are centered around, Google advertising networks like Search Network, Display Network and YouTube Network. Your ads will appear on Search Network when users search on Google and on other search engine and websites that...
We have three bidding strategies that we discussed above. AdWords run an auction to finalize which ads will show on the search results page. You need to choose a bidding strategy based on your goals to place your ad on that auction. Determine whether you want to focus...
With Google AdWords, you can control your advertising costs. You can decide what amount you want to spend depending on your business basics. You can set an average daily budget or you can spend any minimum amount. Before discussing how you can manage cost in your...
Google AdWords let you show your ads to different platforms, and places across the web depending upon how you’re targeting your ads, whom you want to show, and what types of ads you want to create. Let’s learn where you can show your ad and who might see them....
Online advertising lets you choose how you want to target your ads to reach your audience and potential customers. With AdWords, you can advertise online by using different targeting methods to reach your audience and potential customers you wanted. So let’s...
Content marketing is going to become more important in 2018, and content creation and distribution will change the marketing strategies radically. According to Seth Godin, “content marketing is the only marketing left as its useful, authentic, and perfectly...
Content marketing strategy includes six important steps. PlotIdea GenerationProduction and PromotionAudience AcquisitionConversion & NurtureMeasure & Optimize 1. Plot The purpose of Content Marketing is to generate content that attracts prospects and engage...
Attracts New Visitors Content attracts new visitors to your site. High-quality content makes the visitors linger longer on your site, and this will make them familiar with your business. A new user spending more time going through your content will likely become a...
To Dos of Content Marketing Create engaging content for the audience: Create content that emotionally engages your audience and let them be a part of your success.Focus on a simple layout that interests consumers: Have simple layout for customers to navigate and...
The answer is “Simply because it works.” The use of content marketing is widespread. Let’s look out the latest statistics. Nine among ten organizations market in average with content through the most effective eight content tactics like social media...
Videos Visuals are always more effective than normal text. Videos are the perfect way to deliver your message to your target audience. You can easily aware your audience about your company, business, products, and services entertainingly and attractively. You can...
Attract prospects and generate qualified leads.Expand customer base and foster strong customer relationship.Initiate or Increase online sales.Create brand awareness, credibility, authority, and trust.Engage users for lasting relationship.Drives conversions and bring...
Content Marketing is the technique of creating a sharing relevant, quality, valuable, and consistent content that can acquire and attract audiences and aims at driving user’s profitable actions. The key difference between any form of advertising or marketing and...
To win the battle of SEO, you have to stay ahead of your opponent. SEO is a dynamic aspect of marketing which evolves continuously. To accomplish competitive dominance, you have to be aware of how SEO industry is changing and adjust your content and strategy according...
Link building is the process of getting external links from other related websites to a page on your website. Link building is an art. Receiving high-quality links to your website is a difficult and time-consuming process. Link from an authoritative and trusted site...
1. Website Audit A Website Audit is a complete analysis or in-depth examination of your website that covers factors like page errors, indexed pages and site speed which can determine your site’s visibility in search engines. A website audit can give you a complete...
1. Cost Effectiveness SEO is more cost-effective than paid advertisements. Organic traffic is free, and once you rank higher on search engines, you do not have to pay for any clicks from search engines. 2. Increase in Traffic Since SEO focuses on relevant content,...
If a website is engaged in suspicious methods to deceive search engines for a higher ranking, your site will be banned. Google sets its foot firm on the sites which manipulate the rankings. Google penalizes those sites and removes them from SERPs, and this process is...
The process of searching involves four stages: CrawlingIndexingAlgorithmsRanking 1. Crawling Search to answer a query starts with “crawling” into different websites for relevant information. The search engine scans the site to acquire data such as – the page title,...
Search Engine Optimization (SEO) is the process of enhancing the visibility of a website on search engine results pages (SERPs) when someone is searching for relevant information on search engines such as Google, Bing, Yahoo etc. SEO helps a website to obtain...
You might have the question now how to be found on digital channels? How to attract your target customers? And How to engage and convert them? Here is the description of the digital marketing process in just four simple steps that will answer your questions. A digital...
Traditional marketing is the conventional modes of marketing that are being used since the beginning of advertisements and marketing. It includes: NewspaperTelevisionRadioFlyers and BillboardsTelephoneAds in Magazines Whereas Digital Marketing platforms include:...
Digital marketing is an umbrella term for your online marketing efforts, ideas and implementations. It’s the process of reaching your target customers in a more effective and precise way through various digital channels to attract, engage, and convert them. In other... 