Google Ads Training in Hyderabad

1. History of Google Ads
2. Why Google Ads
3. understanding KPI
4. Difference between Bing and Gooyle Ads

1. Sign up Process
2. Billing setting
3. user account creation
4. User Access Levels
5. Setting up Campaigns

1. Types of Campaigns
2. How to fit the right c-arripaign tu the business
3. Objective
4. Location Setting
5. Language Setting
6. Ad rotation
7. Experiments
8. Daily budget selection
9. Ad scheduling

1. What is Ad Group?
2. How to set up Ad Groups
3. Keyword Research
4. Keyword Match Types
5. Broad Match
6. Broad Match Modifier
7. Phrase Match
8. Exact Match
9. Negative Match
10. Keyword Planner Tool

1. Setting up Google Ads
2. Different types of Ads
3. Expanded Ad Format
4. Responsive Ad Format
5. Call Only Ad
6. Structure of Ads
7. Writing the Ad Copy
8. URL options
9. Mobile URL option
10. Google Ads Guidelines

1. How do google ads auctions occur?
2. Metrics of Google Ads
3. Ad rank calculation
4. Quality score
5. Factors affecting Quality score
6. What is Actual CPC
7. How is et Actual CPC Calculated?

1. Sitelinks Extension
2. Callout Extension
3. Structured Snippet
4. Call Extension
5. Message Extension
6. Location Extension
7. Affiliate Location Extension
8. Price & Promotion Extension
9. App Extension

1. What is Conversion?
2. Types of Conversions
3. Website Conversion
4. Live Practical integration of conversion tracking
5. Conversion Tracking with Google Tag Manager
6. App Conversions
7. Call Conversions
8. Off line Conversion Tracking

1. What are Search Ads?
2. Objectives of search Campaign
3. Bidding Strategies
4. Budget Settings
5. Automated targeting
6. Creating Custom Ads
7. Writing Attractive headlines
8. Integrating Ad extensions
9. Fitting right keywords
10. Using Lead Forms from Google

1. What are Display Ads?
2. Type of Display ads
3. Objectives of Display Campaign
4. Bidding Strategies
5. Budget Settings
6. Audience Targeting Methods
7. Demographic Targeting
8. Content-based Targeting
9. Automated Targeting
10. Types of Ad Formats
11. Creating Custom Ads

1. Creating a Gmail Ads Campaign
2. Targeting based on keywords, Remarketing
3. Gmail Ads measurement
4. Tracking Gmail ads

1. Why video marketing?
2. Creating Video Campaigns
3. Instream Ads
4. Discovery Ads
5. Out Stream Ads
6. Bumper ads
7. Ad sequence Ads
8. YouTube Targeting options
9. Age/gender/ Affinity Audience/keywords/
10. Placements 
11. Bidding Types
12. Type of YouTube Ads
13. Creating a YouTube Ad
14. Reporting and Analysis

1. Shopping Ads Campaign
2. What are Shopping ads? 
3. Shopping Campaign Setup 
4. Google Merchant Centre set up. 
5. Datafeed Setup 
6. Datafeect Properties 
7. Ad Groups and Product groups 
8. Activating merchant center 
9. Integrating Merchant center to 
10. Google Ads accounts

1. What is Remarketing? 
2. Advantages to Remarketing Ads 
3. How to build an audience list? 
4. How do segmentation of lists? 
5. Running Remarketing Ads Practicals

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Google Ads Training in Hyderabad