We have three bidding strategies that we discussed above. AdWords run an auction to finalize which ads will show on the search results page. You need to choose a bidding strategy based on your goals to place your ad on that auction. Determine whether you want to focus on impressions, click or conversions. Based on that you can select your bidding method.
Quality Score
Quality score is the measurement of how well a keyword has performed in ad auctions. You will get a score between 1 to 10 based on the auction data. 1 is the lowest and 10 is the highest score. There are three factors that determine your ad’s quality score:
Expected Clickthrough Rate
It is the keyword status that measures how likely your ads will get clicked when searched for that keyword irrespective of ad extensions, position, and other formats that may affect the visibility of your ads.
Ad Relevance
It determines how closely your keyword is related to your ad and how well your keyword is matching your ad’s message.
Landing Page Experience
It’s a measurement of how relevant and useful your website’s landing page is when someone clicks your ad.