Ad Objectives
The Ads Create Tool can help you focus your Facebook marketing through the following objectives.
- Send people to your website – By this people are sent to a custom destination URL.
- Increase conversions on your website – By this, you can track the actions that people take on your website after they click your Facebook ad. You need to add the Facebook pixel (a piece of code) to the HTML on your website, to track the conversions. You can add the Facebook pixel to the website page that you want to track conversions on.
- Boost your posts – When you choose this, you will create an ad for a post that you have already created on your business’s page. You can choose this objective if your goal is to engage people in your post, like, comment and share your content.
- Promote your Page – When you choose this objective, your ad will be optimized to reach people in your audience who are likely to take the action of liking your page. Promoting your page might be a good option if you want to engage your audience or want to reach new customers.
- Get installs of your app – WIth this objective you can create an ad with a link to your app store where people can install your app.
- Increase engagement in your app – By this, you can send your audience to specific areas in your app that you want people to go in.
- Raise attendance at your event – By choosing this, you will create an event to get more audience to see and respond to your event. Your people can get reminders and updates about your event, and you will be able to see how many people responded with interest.
- Get people to claim your offer – By this objective, you will create an ad with a coupon, discount or any other special deal. You can choose how many people can claim your offer.
- Get video views – You can create an ad that includes an embedded video. Videos can help you tell your story and help you build your brand.
- Reach people near your business – By this, you can target people in your local community. It might be a right choice for you if you want to increase in-store sales or foot traffic. It will help you build your business in your local community.
- Collect leads for your business – You can target your audience with ads to help you reach people who are interested in your business and are likely to take actions.
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