How to Create Facebook Ad?

How to Create Facebook Ad Now it’s time to build your campaign. You will get the guide to the process of selecting the following:

Campaign

Enter a name for your campaign

Audience

You can select from the different targeting options like:

  • Locations: Brief your audience by targeting people by their country, state/province, city, and zip code.
  • Demographics: Refine your ad’s target audience based on information people have shared with Facebook, such as their education, employment, and relationship status.
  • Interests: Reach specific audiences by looking at their activities, the Pages they’ve liked, and closely related topics.
  • Behaviors: Find people based on activities they do on or off Facebook, like their purchase behaviors, intents, and more.

Budget and Schedule

Choose your budget either daily or lifetime and the delivery start date. If you optimize for website conversions, then your ad is targeted to people who are most likely to convert on your website. If you optimize for impressions, then your ad appears to as many people as possible.

Creative

You’ll select your ad creative, whether it’s an image, multiple images, a video or slideshow, a carousel, or a Canvas in this step. For images, you can upload your images, choose from images you’ve already shared on your Page, or choose from millions of free, high-quality images. You can access the free images by clicking on Free Stock Images. For videos, you can upload a new video, choose from a library of videos you’ve shared on your Page, or you can create a slideshow using multiple images.

Ad Preview and Placement

Now choose where you want your ads to appear. You can choose from the following:

  • Desktop News Feed
  • Mobile News Feed
  • Desktop Right Column
  • Instagram
  • Audience Network

It can help you to improve your campaign performance and provide incremental and efficient reach. Once you are done previewing your ad, click Place Order to submit your ad for approval. It can take 15 minutes or more sometimes for the Facebook Ads team to review an ad.

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