How to Create Facebook Page Here is a step by step guide to creating a Facebook Page:
How to Create Facebook Page?
- Go to facebook.com. Click on the arrow in the top-right corner to create a Facebook page and then select Create Page.
- Click to choose a Page category.
- Select the more specific category from the drop-down menu and fill out the information needed.
- Click Get Started and follow the on-screen instructions.
Choosing a Business Category
Choose a category that most closely reflects your business. Let’s take an example of brand Jasper’s Boutique. As this is an online boutique business so choose Brand or Product as the business category.
Sharing More About Your Business
Fill up as much information as needed because the more you share, the more people can find you and your business on Facebook.
Description section has 155 character limit. So be sure about your words and define your business in brief and attractive way. Website section allows you to give the URL of your business if you have a website so that people can directly visit your site once they click on the URL. Unique Facebook web address allows you to create a unique Facebook URL commonly known as vanity URL. Choose your unique one and click on Save Info. Choose a different once if you get a prompt that the name is already taken.
Adding a Profile Picture
Your profile picture of your Facebook page is one of the most effective and first thing which is seen when someone lands on your page. Choose an image that is relevant to your chosen business. You can either upload it from your computer or laptop or import an image from your website.
Adding to Your Favorites Tab
You can add your page to the Favorites section that’s located on the left of your desktop News Feed, to help you easily access your new business page.
Choosing Your Preferred Audience
Reach to the people who matter you the most by providing details about your target audience. You can target your audience location, age, and gender-wise.
Once you are done with their location, age or gender, you can move to the next section that is their interests. While adding categories and subcategories of interests, you’ll see a popup window, showing the number of people you’re likely to reach when choosing that particular interest. Choose as per your wish and keep in mind that your selections won’t limit your reach or visibility on Facebook. You’re now done with the set-up process, and you’ll be directed to your new Page as you click Save.
Adding a Cover Photo
Now it’s time to add a cover picture like your profile picture. It’s also one of the most seen things when landing on your page. Click on add a cover and upload a photo as per your choice and relevancy with your business. 828px by 315px is recommended while uploading an image.
Page Tips
You can notice the Page Tips on the left, beneath your profile picture. These are the quick tips that are recommended and will guide you more on adding content and creating effective posts.
Access to Additional Features
There are some additional features like Page Insights or create an offer. These features are not available while creating a page. You will notice them as you continue to build your Page’s audience. You can create your page’s username after getting at least 25 likes. The username makes it very easier for the viewers to go directly to your page via a URL. Username can be your company’s name. It looks like facebook.com/companyname. You cannot change your username. After 30 likes, you will get access to Page Insights. It’s all about data of how many people visited your page, the demographics of the visitors and which post of your page is performing well, and more. Once you get 50 likes, you can see that you can create an offer now. Offers let you provide discounts or special incentives to your people on Facebook. For example, you can create an offer of 30% on some products of your brand or 25% off on their entire purchase.
Once you get 100 likes, you can start “watching” up to 100 pages. This feature is very helpful as you can see how other pages are performing. When you visit Insights tab of your Page, you can see the metrics of other pages like Page likes they got, number of Posts they published that week, and the number of engagements (reactions, comments, shares, and so on) that their page received.
Become a Verified Page
Facebook has verified programs too to show your Facebook Page’s authentication representation. Your page will get a gray badge or a blue badge depending on your type of business. The badge appears next to your Page name in Timeline, in search, and elsewhere on Facebook. It boosts your page in Facebook Page results. Gray Badge is for local businesses so that people know they’ve found and are interacting with the real page and not a fake account. The badge will appear next to the business name. See the below image to understand.
Blue Badge is for brands, Organizations, and Public Figures. Brands that have a significant real-world appearance are available for the blue badge.
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