How to grow Email List You cannot just wait for the people to sign-up from the optin form that you put on your website. You need to attract your audiences with compelling offers and promotions to build an email list that will work for you. In other words, you need a lead magnet that is something that you give in exchange for an email address. Maximum lead magnets are digital materials like videos, MP3 audios, PDFs etc. that you can create free or with minimum cost. Quiz, white paper, case study, free webinar, coupon, free trial etc are some examples of a lead magnet.
But your lead magnet should be highly effective one. For that you need to work on the below points: Make Easily Consumable Lead Magnets – Go for creating small and easily understandable lead magnets because your audience will not read if you deliver unattractive and long manifesto. Make it Action-driven – You lead magnet should provide valuable information and tools that your audience can apply. Make it Instant and Relevant – People love instant results. So make it available to them then and there itself and make relevant enough to solve all their issues. Make it Valuable and Noticeable – Your lead magnet will be a successful one for you if it’s as valuable as your products and services. Here is a real-life lead magnet example.
Planscope is a tool to help the web developers and designers to create collaborative estimates with clients and keep them up to date on their project completion. Anyone who wants to see their products in action can enter their email address, and they will be redirected to an interactive demo of how the tool can help them grow up their business. People love tools that can help give them instant results and save their valuable time.
How to Create an Effective Optin Form that Converts
An effective Optin Form should contain the following components: Clear and Enticing Headline – The headline should describe the benefits of your lead magnet clearly. Valuable Description – Make the description brief, to-the-point, and clear to make it easily scannable in reader’s eye. Simple Form – Asking too many questions in a single form can irritate your prospects and finally results in killing your conversions. Try to make it simple with name and address. Eye-Catching Visuals – Make the visuals of your optin form attractive and valuable enough to boost your conversions. Include your lead magnet image or other images. Subscription Button – Make sure to include a compelling subscription button that can pop out on the page. You are all done with creating your optin form. Now you need to instal them onto your site. There are max 14 high converting places on your site where you can put your optin form.
- In a Welcome Page
- In a Floating Bar
- On a Splash Page
- In your Site’s Header
- In your Sidebar
- In your Footer
- On your About Me Page
- In a Scroll Box
- On your Blog Archive Page
- On Resource Pages
- On Exit-intent Popup
- On a designated Sign-up Page
- In a Timed Lightbox Popup
- Within your Blog Posts
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