1. Build Up a Good Reputed YouTube Channel
If you want organic traffic to your channel and videos, then it’s essential to have a good reputed YouTube channel. For that you need to:
- Complete your YouTube channel fully same as you do with your social accounts like Facebook.
- Include a good profile photo and a cover picture or channel art.
- Build a strong channel trailer.
- Great description about you, your channel, and each of your uploaded videos.
- Link your channel with your social accounts like Facebook, Google Plus, Twitter, Instagram and others.
- Complete your whole profile to get a good Page Authority.
- Increase your count of subscribers through auto link option which automatically links to your website, email, and other social accounts.
- Categorize your videos to show a great structure.
2. Perform Keyword Research for Each Video You Upload
The primary job for improving any organic reach, you have to do proper keyword research. Good keyword optimization is needed as you do with your web page. Start with Google AdWords Keyword Planner to determine average monthly searches and competition for your target keywords.
You can further move on to Paid SEO Tools or Google Search Box for more suggestions and variations of your keyword. You can use Rank Checker to see a list of keyword suggestions as shown in the below image. You get different variations of your keyword phrase with the help of these tools which will help you further in your video optimization.
3. Perform Video Optimization Both Before and After Your Video Upload
Optimize your video title, description and tags, before you upload it. Start by optimizing your file name of the video itself. Next, add more info about your video to the video file itself which will let the YouTube know about your video from the start.
You should optimize your video after upload too. You will have the chance of optimizing your YouTube video as soon as you start uploading it.
Think of the on-page SEO rules. You have to do the same here. Your SEO title that is your video title should be up to characters which should include your target keywords. Your meta description that is your video description should be up to 160 characters which must include your target keyword phrase.
YouTube allows 5,000 characters for video description but makes sure to put your important information in your meta description part in the first 160 characters. Your meta keywords that are your video tags should be up to 255 characters in length and must include your target keywords or phrase.
4. Advanced Settings Tab
You can configure additional settings for your video through this tab. Choose the best category, add location, language, date, etc.
5. Do Share Your YouTube Videos on Your Social Channels
You will see the option to share your video on Google Plus, Facebook, WhatsApp, Twitter and more social media channels right on your Basic info tab. Social sharing is very crucial for reaching a high volume of traffic.
6. Add to Playlist
Just below the social sharing option, you will find the option to add your video to a playlist. So organize your YouTube videos accordingly depending on their relevance.
7. Adding YouTube Annotations and Cards
Have you used YouTube annotations and cards to enhance your YouTube videos? Not yet? Then well it’s high time you should add them now. YouTube cards are the evolution of annotations. This extremely interactive feature is going to replace annotations. So what are the uses of YouTube annotations and cards? You can link more videos to your video through annotations and cards and boost your views and engagement. More is better. Adding these features ensure better YouTube’s algorithm performance by increasing your video watch time. You can add and use annotations and card beneath your video after you upload your videos on your channel to make additional edits to your video.
8. Enhance Your YouTube videos Engagement
Getting engagement with your YouTube videos is extremely crucial once you upload your video. Now you are done with on-site SEO and adding basic info for your channel and video. It’s time to promote your YouTube videos. Social Sharing plays an important role in the promotion of your channel and videos. Do outreach for your videos to get them embedded and linked to other websites. Look for other blogs relevant to yours and reach to them to engage more. You can even outreach other YouTube channels. Reach the channel owners to link their video up to yours as a resource for their viewers. Measure your video promotion results through vidIQ for YouTube.
By following all the above mentioned points, you can improve your YouTube organic reach in search engine results.