AdWords Campaign Types
AdWords campaign types are centered around, Google advertising networks like Search Network, Display Network and YouTube Network. Your ads will appear on Search Network when users search on Google and on other search engine and websites that partner with Google to show your ads. And then Display Network. Where your ads can appear on millions of popular websites, mobile apps, videos, and more with content related to your targeting. These three networks make up all the places where your ad can appear. It includes websites that show relevant Google ads, Google sites and other placements. Setting up an AdWord campaign starts with creating a campaign. As you go through the journey of creating your ad campaign, you will be asked to pick a campaign type and campaign subtypes. Campaign types include: Search Network Campaign – The ads that appear near Google search results and other Google sites when people search with terms and phrases relevant to your ads keywords. Display Network Campaign – Your ads are matched up with the websites, mobile apps or other placements that include content related to your business or customer’s interests. Display campaign are the advertisements on websites and can include text, image, video, audio, flash etc. Shopping Campaign – Shopping campaigns include rich product information like product image, price, merchant name, address etc. It allows you to promote your products online. Video Campaign: It allows let you show your video ads across YouTube, Websites or the Google Display Network. Universal App Campaign – It allows to promote your apps across Google search, Google Play, YouTube and the Google Display Network. Campaign Subtypes let you tailor your campaign to match your business goals and focus on the relevant features you want to include. Campaign Subtypes include:
- Standard
- All Features
- Marketing Objectives