Google Search Campaigns allow you to show your ads in the search listings of Google search.This is very useful because people prefer search engine to search for their queries and findings and 93% of online experiences begin with this. But plan before running your campaign as it can cost you a lot and lower down your conversion rate. So What you need to think before starting up your search network campaign?
Keywords Selection
The success of your campaign depends on your keywords selections. How accurately you can select keywords with buyer intent determines your success. Search for keywords that can drive better results when running a search network campaign on Google. Take the help of Google keyword planner tool to search out your targeting keywords.
Now let’s look into the steps of setting up a Google Search Campaign.
Google Search Campaign Setup
Log on to your Adwords Account and click on ‘+campaign’ and select ‘search network only.’
Name your campaign and select the standard option.
Untick ‘Include search partners’ for ‘Networks’ option, This ensures the high quality of your traffic as your clicks will only originate from the searches take place directly on Google search.
Choose locations and language for your ad according to your offerings and circumstances.
Adjust your bidding strategy. You can select ‘Maximize click’ option if you’re new to AdWords. You can even adjust your bidding options later on. The ‘Budget’ section defines how much you’re going to spend on your ads per day.
Select ‘Ad Extensions’ as per your wish, and you can experiment with your ad extensions once you gain experience with your search campaigns. Then click ‘Save and continue.’
You will now get an option to set up your Ad Group.
Type the URL of your landing or another page, and you will get keyword suggestions on the right-hand side.
Keep an eye on ‘Match Types’ when you are typing your keywords. Get the explanations of all match types below:
Now you will get the option of how you can write a copy of your ad on the right-hand side of the page as shown below.
Here are some extra pieces of advice from Google that you can do while writing your ad copy.
Make sure to include your particular keyword in your Ad Copy to make your ad display more relevant and improve clicks.
Once you create your ad copy, you can review your campaign. Then click on ‘Save and finish’ and wait for Google’s approval.
Still not clear how to set up search campaign? Please go through the below video by AdWords, and get a clear understanding of the whole search campaign setup.