Influencer Marketing Trends in 2022 has earned the undivided attention of marketers with its magnificence in delivering incredible results, from exceptional ROIs to exclusive audience engagement in 2016. Influencer recommendations have become the driving force for purchasing decisions for the majority of customers lately. Two major factors contributing to his trend are:
- Influencers are consumers too and honest opinion from friends and family wins over any effective advertisement.
- The rise in ad blocking
Influencer Marketing Trends in 2022 Advertisers/marketers realized the significant impact of these factors and quickly adopted the influencer marketing to reach an audience on a broad scale, especially on social media platforms. According to a report (November 2016) from Sprout Social, 74% consumers have followed influencer’s recommendations for their purchasing decision. Here are few trends that are predicted for 2017:
Impact of the power middle
The impact of micro and macro influencers is going to be on the rise, considering their effect in 2016. Limited audience range of Power Middle influencers has the advantage of connecting with them more closely than celebrities, making them more effective than celebrities.
Development of differential measurement of metrics
The primary criteria to select an influencer is no longer their reach or followers. If they cannot engage audience significantly, influencer marketing can fail to reach a business’s goals. Measuring cross-channel metrics will be on the rise to find the effectiveness of an influencer marketing campaign. Measurement of influence is going to be a diversified concept to be adopted. Time has come to develop proprietary formulas to measure an influencer’s score and the potential of their influence on each channel. This will help to create campaigns with more precise goals.
Changing landscape of content marketing
Live content seems to be gaining more engagement compared to other traditional ways of content marketing. Customers prefer to watch a 30 seconds video over reading a 300 words article or blog about a product. Live videos of influencers presenting their genuine experience with a product or service will be more effective among social media users.
Optimization of marketing tools
The need of the hour is to measure the metrics of influencer marketing campaign. New tools will be devised to measure the full potential of an influencer campaign. Multifaceted tools with platforms for influencer discovery, audience engagement specifications, cross-channel influence measurement etc will emerge for more focused campaigns. Influencer marketing is going to be more data-driven and transparent with these novel tools.
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