Link Building Strategies

Link building is the process of getting external links from other related websites to a page on your website. Link building is an art. Receiving high-quality links to your website is a difficult and time-consuming process. Link from an authoritative and trusted site will have a greater impact on ranking than a link from recently built websites. Link building is very important as it is a major factor in how Google ranks the websites.

  • Do not copy content from authoritative, well-known websites in the same field as yours.
  • Do not produce any articles or blogs which won’t add any value to readers.
  • Create good quality content.
  • Do not use any shady techniques to drive traffic to your website.
  • Aim to earn links from the sites which are in the same business field.
  • If your link provider is exactly in the same industry as you are in, they should have some relevance to your business or products.
  • Links from irrelevant sites are valid only when the link from a page which has the information directly relates to the page that your webpage is linked to.
  • Create compelling content and promote it so that people will refer to it.
  • Submit your site to popular, and relevant directories.
  • Use influencers to review and mention your products and services.
  • Build relationships through various social channels and make yourself popular.
  • Ask people you know to link to your site.
  • Avoid following the same strategies that your competitors follow.

Backlinks are incoming links from another related website pointing to one of your web pages. Search engines evaluate these links to determine popularity, authority, and importance of a website.

These are genuine links pointed to your website from another website which is related to your business or experts who write about your products or services.

Links from unrelated websites

Links from spam sites. These type of links will instantly destroy you.