Planning and Implementation for Facebook Ads

Planning

Planning and Implementation for Facebook Ads While planning a campaign on Facebook, go for the below points: What are the business goals I’m trying to achieve? For example, your goal could be to raise brand awareness or change the perception of a brand.Planning and Implementation for Facebook Ads Think about the role Facebook can play in your campaign. What does success look like? How will I measure results? Identifying metrics you want to capture your campaign launches helps you and your partners work towards the same goal. Who am I trying to reach? Ask this to ensure that you are reaching your intended audience with the right creative.

Implementation

Here’s an at-a-glance view of your bidding options based on your chosen brand objective:

Reach and Frequency

With reach and frequency you can :

  • Plan your campaigns early.
  • Manage share of voice for your target audiences.
  • Receive predictable reach and pricing for pre-campaign. You will only pay for what Facebook delivers.
  • Reach right people across devices.
  • Easily buy in self-serve mode either through API access or Power Editor.

Total Rating Point (TRP) Buying

TRP buying on Facebook allows you to purchase TRPs verified by Nielsen. You can use this option to purchase Facebook video is a simple and predictable way to get guaranteed delivery against Nielsen demographic audiences.

Optimizing for Reach

When you are optimizing for reach, you can deliver your ad to a maximize unique reach within a selected timeframe. For example, if you select a week as your timeframe, we will optimize for unique reach for that week, and then you can again reset the frequency count after a week.

Optimizing for Video Views

Optimizing for video views enables you to efficiently optimize your bid to have your ad shown to people who are likely to view your video. A video view on Facebook is defined as a video that is watched for three seconds or longer. Use optimized bidding for video views when budget efficiency is most important to you to ensure you are spending to reach people who are likely to view the video.

Optimizing for Brand Awareness

You can increase awareness by optimizing for reach or attention (brand awareness) with the Brand Awareness objective, available in the ads auction in Power Editor. Brand Awareness optimization combines reach and attention to help brand advertisers increase awareness. When it’s about brand campaigns, it’s just not the matter of fact that how many people you reach that matters, it’s also crucial to break through and earn people’s attention. The longer people spend time with an ad, the more likely they are to remember what they’ve seen.

Reach optimization

It allows the advertisers to maximize the unique number of people who see their ads within a specified period.

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