Search Engine Optimization (SEO) is the process of enhancing the visibility of a website on search engine results pages (SERPs) when someone is searching for relevant information on search engines such as Google, Bing, Yahoo etc. SEO helps a website to obtain high-ranking and thus increases the number of visitors to that website naturally. SEO makes a site more accessible to search engines and makes the site found by search engines. When a user tries to find information online, it is a common practice that sites which appear first are approached first. The higher the rank of a site on SERPs, the greater the chances for direct traffic, and this is where exactly SEO plays its role. The goal of search engine optimization provides a memorable and smooth experience for the user and be recognized by search engines for relevant searches.
What Do Search Engines Need?
There are a ton of components that search engines look for in a website to answer a query. Among many other elements such as title tags, keywords, internal link structure, the architecture of the site, image tags etc., here are what they consider and what they don’t before the search engines opt to list out a website for relevant searches.
