Dashboard
What are Measurement and Insights in facebook Ads?
What are Measurement and Insights in facebook Ads The default view in Ads Manager is the Manage Ads tab, which gives you a quick view of the performance of your campaigns broken out by your business objectives.Facebook Insights is Facebook’s version of web page analysis, which allows a user to keep track of information such as page views, unique views, fan statistics, wall posts, video and audio plays, photo views, and so on.
Facebook Page & Post metrics
- Engagement. Engagement is the general catchall term for everything you can do as a user with a Page’s post and profile page. …
- Engagement rate. …
- Reach. …
- Impressions. …
- Page Likes & followers. …
- 6. Facebook referral traffic. …
- Follower demographics. …
- Share of voice.Accessing Facebook Insights is simple: just go to the Facebook Page Manager and click Insights. The default data range displayed on Facebook Insights is 28 days, but you can toggle this to fit your needs.
Performance, Audience, and Placement
Campaigns section in the dashboard is segmented into Performance, Audience, and Placement.
Performance section will show how your campaigns, Ad sets, and Ads are performing against specific advertising goals.
Audience section will show your offsite conversions, cost per conversion, and conversion value to get a sense of your ROI. Placement section focuses on the actions that are important for your advertising goals like mobile app installs. Once you understand how much you are paying for each section, you can optimize your ad creative and audience to maximize your performance.
http://My Facebookhttps://www.facebook.com/DigitalMargOfficial
http://What is Facebook campaign structurehttps://digitalmarg.com/wp-admin/post.php?post=613&action=edit