What are the Benefits of Google Analytics In website statistics tracking and analysis case, a visitor’s path through a web site can be built by comparing individual requests to the server and gathering requests that share a number of pieces of information. If a number of requests come from a single IP address, then that means that they are all from the same user. In this way, Google Analytics can build the paths that users take as they browse a website. For each “goal” you can configure a set of funnel pages that lead up to the “goal” page. What are the Benefits of Google Analytics By analyzing how many users follow the funnel, you can analyze where people are stopping, getting lost, or just leaving your site. Analyzing this data will help you make your website more effective in helping people to reach the “goals.” Google Analytics will help you analyze your website’s loyalty, bounce rates, and visit depth. Loyalty means, what percentage are repeat visitors from your visitors. a
What are the Benefits of Google Analytics?
- Data visualization tools that includes a dashboard, scorecards, and motion charts which display changes in data over time.
- Segmentation for analysis of subsets, like conversions.
- Custom integration and reports with other Google products, such as AdWords, Website Optimizer and Public Data Explorer.
- Email basis communication and sharing.
Benefits of Google Analytics
1. Google Analytics is Free
It’s a free online tool to use. No subscriptions or purchase is necessary. You can use all of tracking analysis and statistics without no cost. You just a Gmail account to sign up to Google Analytics and sign up for a Gmail account is completely free.
2. Analyze Sources Of Traffic
Google Analytics can show you the way visitors are attracted to your website, for example, how many people found your website through a link from another website, or from search engines, via paid advertisements, or from a direct link. This allows seeing the successful various methods of traffic sources like if your advertisements are performing well by increasing traffic.
3. Breakdown Of Keywords
You can use Google Analytics to see which keywords are ranking for you in the search engines. This will show you which keywords are performing well, and this allows you to modify your website to assist with SEO to try & boost the traffic generated by certain keywords.
4. Information About Visitors
Google Analytics provides the breakdown of information about the visitors that are coming to your website like the countries and towns that are accessing your website. It also helps you to determine if any keyword targeting or localized marketing campaigns are providing desired results or not. It can also help you to tailor your content or advertising to generate a significant portion of traffic.
5. Specific Page Popularity
Google Analytics can provide data about which pages of your website are the most popular one which allows you to see the specific areas of your website that are being considered more relevant and higher value content. You can improve these pages to generate more sales by using this information.
6. Website Bounce Rates
Website Bounce rates are the number of users that only view one page of your website before leaving or you can say ‘bouncing’. High bounce rate means your website is not what the users are looking for or perhaps they stumbled across your website by accident. The bounce rate is associated with the quality and relevance of content on your website. This can also help you to see which pages are encouraging the visitors to stay on your website especially if they are landing pages.
7. Traffic Flow
Google Analytics can display the traffic flow as a visual flowchart. This shows you where the majority traffic is entering on your website and the number of people that visit subsequent links as well as bounce rates as they navigate across your website.
8. Review Historical Data
Google Analytics can display the traffic change over a period of time. It helps you to check which of your marketing campaigns have been most successful helping you to shape your future advertising, or if certain pages, services or products are gathering a larger amount of interest at specific points of the month or year.
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