Reach
What are the Benefits of YouTube Marketing has a great potential of reaching the highest percentage of the total population. There are more than one billion unique visitors to YouTube each month, and more than 1000 million videos are watched on a daily basis
What are the Benefits of YouTube Marketing?
Targeting
With an incredible reach that YouTube provides, you can precise the ‘audience targeting’ based on demographics, location, interests, devices used to view and time of day.
Attention
Video content captures audience’s attention more effectively than text. According to YouTube statistics 2017 from Fortunelords, an average mobile viewing session on YouTube lasts for more than 40 minutes.
A High volume of traffic
According to Fortunelords, YouTube gets 30 million visitors per day. With right content that can educate, entertain and provide solutions to your audience’s concerns, you can drive high volumes of traffic to your site and thus more leads and conversions.
Virality
One of the great advantages of video content is its viral nature. If your content goes viral, it reaches an enormous number of people within a very short span without many marketing efforts.
SEO
Using right keywords can optimize your content on videos. This will enable your videos to appear on Google search for a related query entered by users. Publish high-quality and related content on your website and create videos on YouTube which are in harmony with your content. This will build backlinks to your website and results in more authority for your website.
Permanency
Unlike other AdWords based ad campaigns, YouTube advertisements do not expire. They can run forever and respond whenever a prospect or a potential customer enters a search query.
Affordability
YouTube advertising is less expensive as compared to Google AdWords Pay-Per-Click.
Social Media Marketing Integration
The ease of sharing YouTube videos online made it effortless to integrate these videos into any social media marketing plan. Distribution of YouTube videos on widely-accepted social media websites such as Facebook, Twitter, LinkedIn etc. will result in an exponential awareness about your business.
Quantifiable Results
Using Google Analytics tool, you can measure the results of your YouTube marketing campaigns like the number of people viewed your video, count of new users connected with your business, demographics of your viewers, type of devices that your viewers have used to view your videos etc. You can quantify the above-mentioned parameters using Google Analytics.
Adaptability
Based on the results you measured, you can adjust your video campaign. You can tailor your video content according to your viewer’s interests and increase the potential for engagement.
Omnipresent
YouTube is omnipresent in reaching people around the globe. YouTube is available in 61 languages and more than 70 countries. Accessibility of YouTube on a multitude of devices such as PCs, laptops, tablets and mobiles made it as the most effective marketing tool.
Cost-Effective
Keywords are relatively less expensive on YouTube as compared to Google Search. An average cost of a view is $0.06 per click, whereas it is approximately between $1-2 for Google Search cost per click.
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