What are the benifits of Facebook Ads It’s important to know how Facebook can bring your brand life and drive sales for you. Let’s first discuss the three pillars of Facebook marketing.
Target Reach
What are the benifits of Facebook can reach the right people at the right time. Care of people is very important, and Facebook offers this.
Deep Engagement
What are the benifits of Facebook ads helps marketers to understand how deeply their key customers are engaged in social networks. People spent their maximum time on Facebook. It’s seen that one out of five minutes is spent on either on Facebook or Instagram.
Proven Results
What are the benifits of Facebook Ads helps you drive your business results with the people who matter to you. Facebook uses unique approaches to help you reach your business goals and connect with people who matter. It allows you to measure and optimize your investments throughout the purchase funnel whether your goal is to reach new customers, or launching a product, or increase online sales. It drives higher return on ad spend than other media. For becoming a good marketer, you should know which channel to get better results. It’s very easy to catch up in the hustle of whatever every other marketer is doing, whether it’s creating videos, blogs, email marketing, search marketing, list-renting or SEO, or cold-calling your prospects. You cannot do all well. You must choose which channel will give you more profit, more traffic, and more leads because if you are giving a fraction of effort on each platform, then the chances of getting a successful return will become very less. Below are the reasons why should you use Facebook for your business.
1. Your audience is on Facebook
What are the benifits of Facebook Ads has a huge number of users. It has 1.49 billion members worldwide and 22 billion ads get clicked per year. Facebook is providing the advertising opportunity to all businesses. So your audiences are already there, it’s you who have to find them.
2. Facebook ads are cheap
Facebook ads will cost only a fraction of what other online marketing channels cost. The cost-efficiency of the platform will astound you if you go into Facebook advertising with simple strategy and clear focus. Facebook is cheaper as compared to other channels. You can check the below graph from Brian Carter’s Moz article for reference.
If you spend 1$ per day on Facebook then, you will get 4000 people in front who haven’t even seen you otherwise.
3. Exceptional Targeting Capabilities
Facebook targeting capabilities are beyond of different ad types like video ads. You can even target the most popular public figures we have. You can dig pretty deep with Facebook targeting capabilities whatever it may be, whether it is by behaviors, demographics, interests, connections, age ranges, languages, or locations. If you master in your Facebook targeting strategy then, you can get you in front of particular and often motivated segments of your audience.
4. Get New Qualified Leads Easily
Once you found your audience that converts, you can clone them., and that is called as “lookalike audiences.” Facebook allows you to reach new people who are similar to those audiences and are more likely to be interested in your business. You can get them with conversion pixels, from fans of your facebook page and install data from mobile apps. This approach leads to increase your revenue.
5. Facebook is effective in remarketing
This works wonderfully as this strategy targets audience that has already visited your site before and thus, is more likely to be interested in your products or offers at some level.
Insights and Targeting
The first steps that are required to create a successful brand marketing campaign on Facebook includes understanding your audience, selecting your targeting and segmenting your audience
Insights
Facebook offers two tools: The Audience Insights and Facebook IQ, to help you find the Insights about the people that you want to reach.
Audience Insights
This tool helps marketers to learn more about their target audiences. The more audience insights you have, the better you are equipped to deliver useful and valuable messages to your people. It shows aggregate information about the below points: Demographics – Age and gender, lifestyle, education, relationship status, job role and household size. Page likes – Page likes are the top Pages that people like in different categories. Location and language – Where do your audience live, and what languages do they speak. Facebook usage – How frequently and by using which devices, people from your target audience logging onto Facebook. Purchases activity – These include past purchase behavior and purchase methods (i.e., in-store, online). There are three types of audiences within audience insights: Page Audience – This looks for the people connected to your Page (or event). You can look at their demographics, other Pages they like, their location, and how they are using Facebook. Facebook Audience – This looks for the people on Facebook. You can use this to learn more about a particular audience (Ex. women ages 20 to 45), like what they are interested in and what devices they are using to access Facebook. Custom Audience – A Custom Audience looks for the people in an audience you’ve already created. This can be current customers you’ve uploaded from your CRM database.
Facebook IQ
Facebook IQ provides powerful and potential consumer and advertising Insights based on two billion people. It’s run by a team of thought leaders, researchers, sociologists, scientists, and trend spotters at Facebook. They provide a true understanding of what these insights mean for brands. Targeting Facebook offers three types of targeting: Core Audiences – It’s a powerful way to specify the audiences you want to reach by demographics, location, interests, and behavior targeting type. Custom Audiences – With Custom Audiences, you can reach people on Facebook with data you have in a privacy-safe way. It allows you to reach customers you already know, remarket to them, and continue their experience of your business. First-party data usage is always an easier option for worldwide activation. Lookalike Audiences – Facebook lookalike audiences are based on people who share demographic and behavioral traits with your best customers. This is great for audience expansion or prospecting.
Creative Development
You can inspire and reach your customers through the two most important canvases Facebook and Instagram with your creativity. They give you the flexibility to execute bold and creative ideas by giving ads on these two platforms. There are three ad placements on Facebook: 1 – Desktop News Feed Your ads are eligible to appear on the desktop News Feed along with people’s, families and friends posts when you choose the desktop news feed placement. You can choose this if you want to show your ads to people using laptops or desktop computers. 2 – Desktop right column With this placement, your ads are eligible to appear in the right column of Facebook. This version can only be seen by the people using the desktop version of Facebook. 3 – Mobile News Feed Your ads are eligible to appear on Facebook apps when using mobile news feed placement. Choose this if you want to show your ads on the go. On Instagram Your ads are eligible to appear natively in people’s mobile feeds when using this placement. Instagram is a good option if your ads use rich visuals and emotion to tell your story. People use this platform to follow their passions and explore the world through both images and video. Instagram ads won’t appear to people viewing Instagram on a desktop computer or other mobile sites outside of the iOS and Android Instagram apps.
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