There are some dedicated tools available to measure and analyze your social media presence/performance. To name a few:
- Simply Measured
- Panda 5
- Rival IQ
- Zest
- Google Analytics
- Zuum
- So Trender
- Quintly
- Refind
Social Media Campaign Example
Social Media Case Study: How KFC India Has Boosted its Social Media Presence
Today Indian youth is becoming more and more net-savvy. KFC is a famous global restaurant chain brands and has increased their online social media presence incredibly. Watch the below social media case study video by Social Samosa showing how KFC has boosted its online social media presence.
https://www.youtube.com/embed/lZsVORnp0kI?enablejsapi=1Objective – The primary objective of this social media marketing campaign was to increase the sale of their product in India and to appeal and to target young audience by involving apps like Radio KFC RK Hunt, Designing their own bucket campaign, Currycature, and Wow Menu option. They wanted to develop their brand engagement. Execution – 3000 people around 30 Indian cities have participated in this competition. Radio KFC RJ Hunt – was a social media campaign to promote KFC brand’s in-house radio channel. For the execution, the fans recorded their voices over the internet with the Facebook app and were provided with the analogue radio experience. Design Your Own Bucket – campaign was their another execution where the participants came up with their colourful and creative KFC buckets. They received 5500 entries in total. They also introduced bucket entries with Sachin’s picture on the KFC bucket on the day when he retired.
Currycature – was another creative marketing campaign of KFC which gave a unique experience to their fans where participants have to choose a character with an ethnic Indian touch and then to upload the pictures. Around 17 thousand currycatures were made by their fans.
Their next move was the “Wow Menu Option on an INR 500 note.” This app allowed the users to scan their 500 currency notes which would suggest them their various food menus to be purchased within that particular budge. The app became No. 1 on iTunes app store on F&D category. Results
- As per the results of the social media campaign, KFC was featured by Social Baker as among the top 5 socially devoted brands.
- The overall positive sentiment of their Facebook page grew from 6.2% to 93.8%.
- Their engagement rate increased the sector average thrice.
- KFC was placed among the five fastest growing social media brands in India.
Check our blog on “The Top 10 Digital Marketing Campaigns from India” to see more interesting examples of social media campaigns. Social media campaigns are a great source of inspiration for all the people, your audiences and your potential customers. They drive awareness in the most creative way as possible.