Photo Ads
What are the Facebook Ad Types Photo ads are very popular. They can encourage engagement from your audiences, especially on Instagram (a platform focused on visual inspiration). You can add multiple photos and see which is performing well.
Video Ads
Video ads today with autoplay feature can attract your audience’s attention as they scroll through their news feeds. Your video will immediately play once your video comes into person’s view. Use shorter videos to gain and maintain attention.
Carousel
It provides you with a more creative real estate in news feed and offers deeper stories. You can show a maximum of five clickable images or videos in a single ad unit. Videos will autoplay when comes into view on the news feed.
Canvas
Businesses can use canvas to bring content to life in a fast-loading and seamless experience on mobile using a combination of still images, videos, and call-to-action buttons. When you use canvas, you can have the complete creative control in telling your brand story. People can swipe through a carousel of images, till to view panoramic images and zoom in to view images and videos in detail. Canvas currently is only available on Facebook.
Call-to-action
You can drive interaction with your brand by using call-to-action buttons that are available both on Facebook and Instagram. Examples are:
- Book Now
- Contact Now
- Download
- Learn More
- Shop Now
- Sign Up
- Watch More
- Apply Now
Audience Network
You can run your ads on Facebook’s Audience Network to extend your reach of creative assets. Audience Network is a network of mobile app publishers that have been approved by Facebook to show ads in their apps. You can choose this option when selecting placement types. You can use Audience network if you want to extend your Facebook advertising campaigns beyond Facebook and other mobile apps.
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