Videos
Visuals are always more effective than normal text. Videos are the perfect way to deliver your message to your target audience. You can easily aware your audience about your company, business, products, and services entertainingly and attractively. You can share your video content on your website, blog, and social media channels.
Infographics
Infographics are the best content form which includes text, images, and graphics. They are the visual representations of your entire content and attract traffic in a more effective way than any normal content does. They can make any complex information eye-catching, easily digestible, and shareable. Infographics play a crucial part in today’s content marketing strategies and the visual world of marketing.
E-books
Ebooks are great lead magnets. They are quite long as 10 to 30 pages but offer values. It’s an electronic version of a printed book that includes in-depth information.
Webinars
A webinar is a video-based content that is a live web-based video conference that uses internet for communicating to the audience. This can also be used by the audience to ask questions and chat with the host.
Social Media Posts
Today companies cannot stand out without the help of social media platforms. A social media post is more engaging, effective, and attractive than any other type of marketing aspect. It’s a lot easier to adopt and share. There are a number of social media platforms like Facebook, Twitter, Instagram, Pinterest, Google Plus, etc. where your target audience is available, and you can share your content with them.
Surveys
Surveys are a method of gathering information from people, your audiences or clients. Surveys are very helpful for a business or company to know what their customers think about them, about their products and services. Surveys can be conducted in many ways like through mail, telephone, printed questionnaire, in person or through the web.
E-newsletters
They are the publications that are developed and distributed by business regularly. They are an effective way to maintain and stay in contact. It can also be used to promote products and services. There are plenty of e-newsletter directories available over the internet. You have to log in and find your interested topics.
Whitepapers
A white paper is an authoritative, in-depth guide or reports that reports about a complex issue to the readers and users. It is useful for readers to understand an issue, solve that issue and make a decision. As a marketing perspective, it is a form of marketing representation and a tool to persuade client partners and customers and viewpoint or product promotion. In other words, it is meant to market a company’s products, ideas, and services by educating their potential buyers about the same with credible and valuable information. Here is a sample white paper:
Podcasts
Podcast was named by combining “Broadcasting” and “iPod”. It is a video or audio broadcast that a user can download, subscribe and listen. It is distributed over the internet and usually has a format similar to television show or radio show. Subscription helps in automatic download of new series wo mobile application, user’s local computer or portable media player. The files distributed are in audio format. Videos shared through Podcast model are called as video podcasts or vodcasts. Podcast can be used by many digital audio formats and can be played on any portable digital device or MP3 player. Podcasting can help businesses to engage with their listeners by educating and entertaining them. It’s an alternative mean of letting the target audience to gain access to a company’s content.
Case Studies
A case study is an in-depth examination of a subject of study or case. They are more effective than brochures and traditional sharing format. It involves telling stories about a brand. Case studies are niche-specific and very targeted. They can position your brand as authoritative, can explain how problems are solved, provide social proof, lead to spinoff content, and maximize conversions.