Major Social Media Platforms
Here are few social media giants to use to promote your business.
Facebook is the major social media giant with more than 2 billion active users monthly. Not only people use it to connect with family and friends, but it also has enormous advantages from a business perspective. It is the biggest social network which comprises the largest blend of demographics. It is an extraordinary channel for your business to connect with prospects and customers all around the globe. Having an interactive business page on Facebook results in a significant draw in prospects and customers.
The true value of Twitter lies in its ‘viral’ nature. It is a great channel to quickly connect with people. With Twitter, you can share short text comprising 140 characters or less along with images, videos, links etc. This is an effective means to spread your valuable content and business ideas. It can be shared and ‘retweeted’ by your brand’s followers and thus attain new followers. Twitter is a way to achieve brand awareness by keep updating the followers with current information about your business.
LinkedIn is the place where business professionals meet, collaborate and market their services. With LinkedIn, one can target audience based on industry, job title, location etc. It works outstandingly for business-to-business marketing. Professional-to-professional relationships can be built on LinkedIn more easily than the other social media networks.
YouTube
It’s all about video marketing these days! YouTube is the most efficient way to promote your video content about your business or services, and it is one of the major search engines next to Google. Creativity is the key concept to be successful on YouTube. Many businesses promote creative and educational content on YouTube to attract viewers. The Major advantage with YouTube is the ability to retain audience’s’ attention for a longer duration. With Google’s acquisition of YouTube, the videos will appear on search engine result pages of Google for any related query.
Pinterest and Instagram
There is also Pinterest and Instagram to talk about. Both Pinterest and Instagram are visually oriented and based entirely on photographs/images or videos. These platforms are more of niche networks compared to Facebook, YouTube or Twitter, so these may not work for everyone. Popular business categories on these platforms are fashion, beauty, photography, food etc.