What is Audience Report in Google Analytics You will find nine reporting sections under Audience in your Google Analytics profile with the Overview and Users Flow exception. What is Audience Report in Google Analytics Each section includes graph and table chart showing the acquisition, behavior and conversions data for each group. in The graphs are easy-to-read and understand.
Overview — A top-level view of user metrics Demographics — The age and gender makeup of your website audience. The Demographics Overview will show you the breakdown of the visitors by age and gender.
You can access the full report of age and gender by clicking the link in each chart from the left sidebar menu.
Interests — User behaviors segmented by marketing categories and affinity. Geo — The location and languages of the audiences of your website.
Behavior — Comparisons of the returning and new visitors. How long visitors spend on your site and how often return visits occur.
Mobile — A breakdown of all the mobile devices that your audiences are using to access your website.
Custom — Custom reports are the reports that you define. Users Flow Reports — A visualization of how users move through your website.
Overview The Audience Overview is generally the view when you first log into your Google Analytics account. There is a graph of the number of sessions performed by the website users at the top of the Overview tab.
Just below the graph, you can see the number of sessions, the number of users who performed sessions, page views, pages per session, average session duration, bounce rate and New Sessions percentage.
At the bottom part, you will find quick links to demographic, system and mobile data along with a chart showing you the number of sessions on your website from the visitors speaking a particular language.
What is Audience Report in Google Analytics?
The top channels that Google Analytics uses to track your traffic sources are as follows.in the Organic Search — Visitors who come to your website after searching Google.com and other search engines Paid Search — Visitors who come to your website from an AdWords or other paid search ad Direct — Visitors who come to your website without a traceable referral source, such as typing your URL into their address bar or using a bookmark on their browser Referral — Visitors who come to your website from another website by clicking on a link Social — Visitors who come to your website from a social network Other — If you use UTM parameters for custom campaign tracking, the traffic linked to those campaigns is listed here Channels The Channels section is similar to the Acquisition Overview, except it gives you a graph to go along with the acquisition, behavior and conversions details.
All Traffic This section lists your top traffic sources from all channels. They get listed based on the number of viewers they sent to your website.
All Referrals All Referrals shows you the website domains (including social networks) that referred traffic to your website.
Keywords Keyword section will show you the keywords the visitors used to visit your website both from organic and paid search. You can look at Webmaster tools (Traffic – Search Queries) and third-party tools like HitTail.
Social
This section gives you depth details about a social activity that are related your website. It gives you a summary of conversions that are linked to social networks and traffic from specific networks.
This section provides seven additional reports. Scroll down to get more data.
1. Network Referrals
This report will show you the social networks that are driving visitors to your website. It doesn’t focus on conversions or behaviors on your website.
2. Data Hub Activity
This report shows Google Partner networks activity. These include Delicious, Disqus, Diigo, Google+, Reddit, Livefyre, and several others.
3. Landing Pages
You can view the Landing page report if you want to know the pages on your website that are receiving most traffic from social networks.
4. Trackbacks
This would be familiar to you if you own a blog. They are the notifications from your blogging platform such as WordPress which tell you that someone linked to your blog post. Google Analytics help you by offering Trackbacks report that will provide you these notifications.
5. Conversions
You can find the data about which social network is leading to the most of the conversion on your website by Conversion report.
6. Plugins
Google Analytics tracks any of the clicks to Google+ profile and Google +1 badges on your site and shows that data in the Plugins report. Click on the Secondary dimension drop-down report and choose Social Action
7. Users Flow
You can find the way through which your visitors are coming to your website from a social network.
