Digital marketing is an umbrella term for your online marketing efforts, ideas and implementations. It’s the process of reaching your target customers in a more effective and precise way through various digital channels to attract, engage, and convert them. In other words, it can be defined as an online form of marketing. Digital marketing includes:
- Identifying right promotion channels
- Creating and promoting contents
- Managing conversions
- Optimizing content for discoverability
- Reaching with online advertising methods
- Leveraging mobile and
- Use Analytics to understand and improve