Facebook Evolution
Around 2 billion people use Facebook every month. 1 of every 5 minutes that people spend on mobile is on Facebook or Instagram. Facebook advertising makes it easy for you to find right people and get results. Facebook was launched in 2004, and its goal was to bring people connect with each other. As this connection grew, it realizes the great opportunity to connect businesses with people. So it evolved as a company over the years and has expanded their marketing strategy.
Core Facebook Terms
There are six most essential terms which you need to understand to start advertising on Facebook.
Facebook Pixel
This tool allows you to track ad effectiveness outside of the Facebook network to other properties on the web.
News Feed
It’s the heart of the Facebook experience. It’s the place where your audience finds things that matter to them. News feeds are the list of stories from the people and pages that your audience follows on Facebook. The News Feed lists are continuously updated.
Unpublished Page Post
It’s a page post that is targeting a specific audience, and it doesn’t appear on your Page’s timeline. It only appears in the News Feeds of the audience that you are targeting with your ad.
ROAS (Return on Ad Spend)
It’s a metric that is used to measure the effectiveness and potential of a Facebook marketing campaign. It does estimate the revenue that generates for every dollar spent on Facebook advertising.
Desktop Right Column
It’s the ad placement option where an ad appears in the right-hand column on Facebook instead of News Feeds. Right Column ads are available only for desktop placement, not mobile.
Conversion Lift
Facebook Conversion Lift enables advertisers to determine the additional business driven online or offline from people reached by Facebook ads across devices. Conversion Lift uses the scientific approach used by other industries and uses randomized test and control groups.
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