What is Facebook Campaign Structure Facebook campaign structure can help you organize, optimize, and measure the performance of your ads.
What is Facebook Campaign Structure?
Each Facebook Ad is made up of three parts: a campaign, ad set, and ad. All of this combinely made up the campaign structure. Learn how Facebook’s campaign structure makes it easy to organize, optimize, and measure the performance of your ads.
Campaign
It includes one or more ad sets and ads. Campaigns allow you to measure the performance of your ad sets and ads easily, and optimize them.
Ad Set
It contains one or more ads. Ad sets let you control how much you spend on each audience, schedule when those audiences see your ads and measure their response.
Ad
Creating many ads in each ad set will let the Facebook optimize its delivery based on variations in images, links, video, text or placements.
Facebook Ads Manager
Facebook Ads Manager is where Advertisers can see how their ads are performing with Facebook Ads Manager and make smart changes based on available performance metrics. In Ads Manager, you can:.
- View all of your campaigns, Ad sets, and Ads.
- Stop or restart your campaigns, Ad sets, and Ads.
- Make changes to your bids and budgets.
- Access your billing summary to see your payment history and payment method information.
- Access and export your ad performance reports.
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