Google analytics is a free analysis and statistics tracking that reports and tracks website traffic. Google launched it in 2005 and Google Analytics is now the most widely used service on the Internet. It’s the most easily understandable and easily navigated service than any other similar software. It’s ability to flag certain pages as ‘goals’ is beneficial for e-commerce websites. It helps your website do better.
When someone visits a website, a variety of information is stored on the server called as access logs which are simple text files formatted in a specific way that allows programs to analyze the stored information and present in a more understandable way. The data includes the IP address of the computer, the amount of data transferred, the visited URL, visit’s time and date, the operating system and the browser used by the visitor. The number of visitors is the most common information to tell whether a website is doing well or not. But it doesn’t tell what the visitors are doing. It’s difficult to track a visitor’s path through a website since HTTP connections are not persistent. An HTTP connection is a simple two-way communication between a computer and the server that ends as soon as the data is transferred. There are other types of connections that are used to create a persistent connection to the server but those are not used for browsing websites. So these results in problems for website developers and there are solutions to overcome these problems.
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