According to Daniel Nations, “Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.” Social media was initially originated as a personal tool with the intention of using it to interact with friends and family. It is adopted by businesses gradually as a novel communication method to take advantage of its popularity and ability to reach out to customers. Social media marketing is a process of attracting customers or users through various social media platforms such as Facebook, Twitter, Instagram (to name a few).
Here is how marketers use social media for their business. Facebook is always on top for usage by marketers. Look into the percentage of B2C and B2B marketers who use social media platforms.
