Google AdWords let you show your ads to different platforms, and places across the web depending upon how you’re targeting your ads, whom you want to show, and what types of ads you want to create. Let’s learn where you can show your ad and who might see them.
1. On Google Search and Other Sites
Your ad can appear on Google search pages alongside or above search results when people search using any query, phrase or words. You can choose a set of keywords while creating your ad that may be words or phrases that can trigger your ad to show. Your ad can appear either on Google search sites or Google search partners. Google Search Sites – Your ads can appear either below or above your search results on Google search results. They can appear above, below, or beside search page results on Google Play, Google Maps, Google Shopping, or Google map app. Google Search Partners – Your ads can appear on websites of Google search partners. Search partners include hundreds of non-Google websites for your text ads. Search partners also include Google Video and other Google Sites to show your text ads.
2. On the Websites Where Your Audience Visit
Your text, video or image ads can appear on the websites where your potential customers or your audience visit. This is called as Google Display Network which is a collection of websites including Google websites like Gmail, YouTube, Blogger and Google Finance, that shows AdWords Ads.
3. On Different Devices
You can reach people through your ads as they search on the go by any device. Your ad can appear on mobile devices and tablets when people search on Google. Your text or video ads can appear on Google Display Network websites and even on mobile apps, laptops, desktops, Android devices etc.
4. In Selected Languages and Locations
You can show your ad to a specific location, or to the entire country for the people who use names and locations while searching. You can even target your ad campaigns to specific languages that your audience speaks.
