The answer is “Simply because it works.” The use of content marketing is widespread. Let’s look out the latest statistics. Nine among ten organizations market in average with content through the most effective eight content tactics like social media excluding blogs, articles, in-person events, e-newsletters, case studies, Blogs etc. Marketers are committing their maximum budget to content marketing. More than 51% B2B marketers are planning to increase their spending in content marketing over the next 12 months. See the below graph for the usage of all forms of content by B2B marketers.
